Genral Web Comments
Sunday, November 07, 2004
Retailers turning to databases to rein in customer returns
Retailers turning to databases to rein in customer returns: "Washington -- Darlene Salerno considers herself a loyal customer of the Express clothing chain, shelling out roughly $2,000 for its trendy outfits each year. On a recent shopping trip, she bought a tank top, a button-down shirt and some khaki pants, but realized when she got home that she had similar items in her closet. So a few days later, she took them back to the store. She presented the items, the receipt and waited for her money.
Instead, the saleswoman handed her a slip of paper that said 'RETURN DECLINED' and told her to call the toll-free number at the bottom for more information. She phoned and was informed her account showed 'excessive' returns."
