People's Daily Online -- Roundup: media convergence opens new perspective to solve piracy: scholar
People's Daily Online -- Roundup: media convergence opens new perspective to solve piracy: scholar: "Roundup: media convergence opens new perspective to solve piracy: scholar
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While piracy of music and movies on the Internet has caused increasing losses to the producers, scholars here hold that the entertainment industry will gain rather than lose through technology development, especially in an age of media convergence.

'Many people think digital technology is dangerous (for entertainment industry), but it's also an opportunity,' Gino Yu, chairman of Hong Kong Digital Entertainment Association, told a press conference on Tuesday.

With the development of technology, boundaries of different media will become more blurred and thus open a broader market for intellectual products which traditionally are applied to one entertainment media only, the scholar told Xinhua.

Yu, an associate professor, is also director of the Digital Entertainment and Game Development Multimedia Innovation Center of the Hong Kong Polytechnic University.

Taking computer game as an example, Yu noted how the game developers can make more money through using the same plot and characters for movie production, cartoon books, toys, music and the contents of the third-generation mobile (3G) service, besides the income through game software sales.

Even the Bit-Torrent (BT or peer-to-peer) file-sharing program used by the pirates to download film copy will be useful to make more money.

The BT program has attracted a huge number of online pirates, for it always speeds up the piracy procedure for each movie when there're more people downloading the same copy at the same time."
- posted by Gp @ 8:18 AM